Indigenous Online Media is struggling to survive

This is a nationwide issue

Affecting:

Broadcasting and Media, Entertainment, IT / Communications,

95%+ of online advertising spend is going to offshore companies. Google, Yahoo, Facebook, Bebo, Myspace, Fairfax(incl trademe) & APN. This leaves almost nothing to support the new media which is emerging to replace old media.

What we're doing about it

0 Popular Solutions to this, 6 other possible solutions

Around here we don't just talk about issues, we come up with solutions and do something about it!

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Solutions

Ffunnell

7 people support this, addressing Indigenous Online Media is struggling to survive and 1 other issue

Independent Publishers Network launching in just over a week :) see details

Require Govt. Agencies To Spend Online In NZ

3 people support this, addressing Indigenous Online Media is struggling to survive

Tell the SSC to instruct Govt. Departments that where possible they should endeavour to spend marketting dollars on indigenous media providers. see details

Growing trend

1 person supports this, addressing Indigenous Online Media is struggling to survive

I think as our (NZ) web sites become stronger, then more advertisers will be attracted to those sites, however this is somewhat chicken and egg as it take money to run a site, to get traction and become main-stream. http://www.iab.org.nz/resource... see details

incentives

0 people support this, addressing Indigenous Online Media is struggling to survive

I agree, more incentives should be in place NZ businesses, even if the price for NZ products & services cannot come down, the soft approach of stickers, buttons "I support NZ businesses" etc always helps. see details

Can't compete?

0 people support this, addressing Indigenous Online Media is struggling to survive

While NZ sites can probably never compete in sheer traffic numbers etc with these big beasts, the merits of a targeted approach should not be underestimated. Yes they may drive more numbers to your site, but are they the right people? Will they st... see details

Networking and connecting Kiwi sites

0 people support this, addressing Indigenous Online Media is struggling to survive

Cross promoting each others sites and ideas will help raise the profile and strengthen the identity of locally grown ideas. The more we all do this the more inbound links & traffic we will all benefit from. The more inbound links to your s... see details