Tourism Facing a 9% decline

This is a nationwide issue

Affecting:

Travel and Tourism,

Tourism is not only a big money earner for New Zealand, but it's also a really key part of building brand New Zealand which supports our export efforts. If tourism takes a hit, all industries take a hit!

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What we're doing about it

0 Popular Solutions to this, 13 other possible solutions

Around here we don't just talk about issues, we come up with solutions and do something about it!

Solutions

Incentivise our expats to sell NZ as a destination by offering commissions

6 people support this, addressing Tourism Facing a 9% decline

We have almost a million kiws around the world, they are our biggest sales force and could make some income off getting people to make their plans to come to New Zealand happen this year! see details

Get newzealand.com selling tourism products online

3 people support this, addressing Tourism Facing a 9% decline

Currently Tourism New Zealand's website, newzealand.com is a giant brochure that is promoted worldwide, no other NZ tourism website has that exposure and global marketing spend...but they don't offer travellers the ability to book anything...captu... see details

Nationwide Cycling Highway for New Zealand

3 people support this, addressing Recession and 3 other issues

The Prime Minister and minister of Tourism John key has kicked off the idea of a national cycling highway to stretch from Cape Reinga to the Bluff It will take two years to build and the energies of nearly 4,000 Kiwis who have lost their jobs. ... see details

NZ as the no 1 wellness destination in the world!

3 people support this, addressing Tourism Facing a 9% decline

Wellness tourism. Our Product? NZ is a beautiful country filled with a variety of natural healing places, products and services. We already have a large number of individual operators across wellness and tourism sectors. Our target market?... see details

Differentiate

1 person supports this, addressing Tourism Facing a 9% decline

New Zealand is home to many different things, yet quite often globally, when we are referred to, it is often as "that small island east of Australia" a global marketing campaign actually highlighting that we're NOT Australia and that we ... see details

PR

0 people support this, addressing Tourism Facing a 9% decline

Many people I have spoken to overseas have heard about the backpacker attacks & crime in NZ, where is our big PR campaign to combat this negative press? Does the govt put enough into overseas campaigns showing the merits of living/ visiting NZ? see details

Welcome Home Packages

0 people support this, addressing Tourism Facing a 9% decline

Offer packages for ex-pat's to visit home this year with bring a friend Mate's Rates deals. Target the marketing in a centimental way to those who haven't been home in a while. Something to do with re-connecting with your roots? Make it emotional ... see details

nz as one big fun park

0 people support this, addressing Tourism Facing a 9% decline

northern hamisphere's roller coaters gets taken down in their off season ; bring them to nz ; place them in strategic nz areas of a few hectares with fun park activities as they do and voila...provided you have untiold spread all over NZ ; they wi... see details

A Sense of Humour

0 people support this, addressing Recession and 5 other issues

New Zealanders traditionally have a hard time laughing at themselves. As new country, we don't take well to criticism or jokes at our expense. Perhaps it's because we're all a little insecure that, in spite of the LOTR mountains, beautiful bea... see details

Think locally

0 people support this, addressing Tourism Facing a 9% decline

Climate change has been hanging over long-haul tourism for a few years now, yet it hasn't had a huge impact on New Zealand, arguably the most long-haul destination there is. The double-whammy solution to that and the more recent credit crunch is t... see details

What people have to say

Tim Norton from Made From New Zealand

02:53 PM, Tuesday 03 February 2009

"I understand that Tourism is one of the most fundamental ways we build a global brand for New Zealand, attract global talent, and enrich our local culture with more diverse and global thinking."