Get newzealand.com selling tourism products online

Currently Tourism New Zealand's website, newzealand.com is a giant brochure that is promoted worldwide, no other NZ tourism website has that exposure and global marketing spend...but they don't offer travellers the ability to book anything...capture the visitor to book and pay when they are on the website - we have NZ companies who can provide online booking software already so lets use them!
Doing this may lead to increased visitors and will provide tourism operators with more certainty about their future bookings.

Issues it addresses

0 popular issues and 1 other issue are addressed

Tourism Facing a 9% decline

5 people are facing this, with 12 possible solutions

Tourism is not only a big money earner for New Zealand, but it's also a really key part of building brand New Zealand which supports our export efforts. If tourism takes a hit, all industries take a hit! see details

What people have to say

Tim Norton from 90 Seconds

09:41 AM, Saturday 29 August 2009

"This is a great idea, we need to be moving from simple promotion and informing an unknown audience to closing sales with first and last name customers, and using all of our online assets that we're investing in and getting traffic from to sell tourism products & services online."

Curtis Owings

12:36 PM, Monday 16 February 2009

"Like most products... Tourism is largely about marketing. Obviously, NZ has some of the greatest natural scenery of the English speaking world. The perception is that it is expensive and remote. A marketer would attack these perceptions. For example, the USD exchange rate right now makes travel to NZ very, very attractive. Only 12 hours from LA to Auckland... etc."

Carl Smith

09:13 PM, Thursday 12 February 2009

"Absolutely, we have just left the tourism industry and most of our bookings came from online, we must dominate the travel market, maybe get Peter Jackson to do another lord if the rings! "

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